Marketing & Customer Strategy

Position businesses for profitable growth

How to Navigate 2022 and Beyond: Anticipate. Adapt. Accelerate – Revisited

Sun Tzu once wrote, “In the midst of chaos, there is also opportunity.” As the pandemic-disrupted…

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Commercial Excellence Diagnostic Wheel

Diagnosing Barriers to Commercial Excellence

When business performance falls below expectations, executives are often left scratching their heads. Was our strategy…

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B2B Pricing in a Changed Economic Environment

Price Volatility – Supply Shocks and Demand Shocks Many demand patterns have shifted since the upheaval…

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3 paths to innovation-driven growth

3 Paths to Innovation-Driven Growth During Economic Uncertainty

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take…

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Boost ROI: Tie Product Management to Growth

Boost Your ROI: Tie Product Management to Growth Goals

The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…

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Robust eCommerce Capabilities

Where Do We Go From Here? Go Where Your Customers Are: Online

Robust eCommerce capabilities are essential to best promote and sell your offering in these unusual times….

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growing share in core markets

Growing Share in Your Core Markets

More and more frequently, B2B companies are making it a strategic priority to grow in core…

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Rapid Disruption and Power Dynamics

Fortify Your Business Against Rapid Change and Shifting Power Dynamics

Companies who achieve success with high-value products are inevitably faced with lower-priced competition when a new…

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Optimize Your Sales Force Design

Optimize Your Sales Force Design

For years we have advised clients across B2B industries on how to develop growth strategies and…

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A Guide to Building Share in Core Markets

Mitigate Your Growth Risks: A Guide to Building Share in Core Markets

It is often tempting to search for growth by entering adjacent markets, acquiring companies, developing new…

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What is a Nascent Market and Is it For You?

Urban Air Mobility (UAM) has created significant buzz over the past few years. Since The Jetsons…

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How to Pave the Way for Your High-Tech Solution

How to Pave the Way for Your High-Tech Solution

You’re in the construction industry, and you’ve got a new product with cutting-edge technology. However, you’re…

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Tipping the Scale Master Three Customer Relationship Competencies

Tipping the Scale: Master Three Customer Relationship Competencies to Elevate Your Game

As new competitors enter B2B markets, it becomes more difficult to maintain growth, profitability and stability….

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Is Your Sales Organization Equipped to Deliver Your Strategy?

Over the years at Blue Canyon we have worked closely with clients to develop strong growth…

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3 Pillars of a Winning Strategy

3 Pillars of a Winning Strategy: How to Drive Growth Over Time

When laying the foundations for profitable growth, short-term thinking can only get you so far. Capturing…

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Business Model Transformation

Business Model Transformation: How to Remain Competitive in a Shifting Marketplace

When markets evolve, businesses must transform to remain competitive. Executives should watch for and respond to…

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What’s Your Recession Playbook?

Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…

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Where to Go, and Why? How to Prioritize Your Opportunities

Business executives and managers face the same daunting questions every day: Where should I focus my…

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How to Fight Off Fast-to-Market Low-Cost Competitors

How to Fight Off Fast-to-Market Low-Cost Competitors

It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…

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Old Way New Way

Do You Need to Transform Your Business Model?

When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…

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B2B Distribution: Supplier Sourcing Strategies, Pt. 2

In part 2 of our blog B2B Distribution: Optimizing Your Product Portfolio, we identify 3 supplier…

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B2B Distribution Optimizing Your Product Portfolio

B2B Distribution: Optimizing Your Product Portfolio, Pt. 1

As a distributor in business-to-business (B2B) markets, expanding your product portfolio may seem like the quickest…

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eCommerce strategy

The 3 Key Objectives of an eCommerce Strategy

eCommerce drives profitable growth by expanding customer reach, reducing cost-to-serve, and creating differentiated customer experiences. Utilizing…

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US market entry into water industry

Manufacturer Considers US Market Entry into Water Industry

Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…

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eCommerce Strategy

Setting the Foundation for an Effective B2B eCommerce Strategy

When it comes to eCommerce, it’s time for B2B suppliers to move from reactive to proactive….

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Home Decor Products Manufacturer

PE-Backed Home Décor Products Company Makes Quick Turnaround and Recaptures Market Share

Challenge: A PE-backed home décor products manufacturer with a strong position in the value segment and…

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Launching a Revolutionary New Product

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)

In Pt. 2, we continue with a closer look at the 3 key questions to ask…

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Launching a Revolutionary Product

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)

What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential…

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Effective Pricing Improvement Strategy to Accelerate Growth

Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy

Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing…

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