Adjacencies
3 Paths to Innovation-Driven Growth During Economic Uncertainty
As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take…
What is a Nascent Market and Is it For You?
Urban Air Mobility (UAM) has created significant buzz over the past few years. Since The Jetsons…
3 Pillars of a Winning Strategy: How to Drive Growth Over Time
When laying the foundations for profitable growth, short-term thinking can only get you so far. Capturing…
What’s Your Recession Playbook?
Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…
Industrial Gas Company Identifies Adjacent Markets to Achieve Growth Goals
Challenge: An industrial company that supplies propellants, specialty gases, and alternative fuels was seeking new revenue…
A Fortune 50 Global Company Evaluates its Future Portfolio in Evolving Automotive Industry
Challenge: A global company with expertise in engineering materials was going through major spin-off and restructuring….
Adjacent Markets Growth Strategy for a Supplier of Equipment to the Electric Utility Industry
The Challenge: Blue Canyon’s client recognized that to achieve its growth goals it would need to look…
Serving Customers in Emerging Markets: The Good, The Bad, and The Unknown
The opportunities and challenges of serving major customers in emerging markets was my presentation topic at…
Tread Carefully Before Pursuing an Adjacent Market
Expansion into adjacent markets can be an effective method for achieving growth, but it is often…
Wastewater Supplier Targets $100M Adjacent Market Opportunity
Challenge: An operating company of a Midwest private equity firm that was a leading supplier in…
Using Strategic Fit to Identify Adjacent Market Opportunities: A Case Study
For companies that have found success in specific ventures, it may be difficult to identify “what’s…
Beyond Familiar and Emerging Markets: Are Frontier Markets Right for Your Growth Strategy?
Since the Great Recession, dramatic changes have occurred in centers of growth around the world. As…
Where Are Future Centers of Growth? Familiar, Emerging, or Frontier
As we near the end of 2014, growth remains elusive for many American companies. The World…
Converting Customer Challenges into Solutions
In business-to-business (B2B) markets, customer loyalty can accelerate growth and create a competitive advantage. But, loyalty…
Adjacent Markets: Choose Your Battles Wisely
Adjacent markets represent attractive growth opportunities for many businesses, but there are many adjacent markets from…
Pay Attention to Your Premarket
A number of years ago, I worked with an automotive parts manufacturer, in the division that…
China Takes on the Global 500
Fortune just released the list of the 500 largest firms in the world.[1] To us the…
You Thought Globalization Was Hard? It’s Getting Harder.
In an earlier research project on the challenges of making changes to a firm’s business model,…
The Challenges of Surrounding Products with Services
Recently, I had the opportunity to work with a manufacturing client that was part of a…
A Healthcare Equipment Manufacturer Explores Potential Integrated Solutions Offerings
The Challenge: Our client, a leading manufacturer of hospital workstation equipment was aiming to define its…
A Controls Manufacturer Seeks to Understand Energy Industry Opportunities in Emerging Markets
Challenge: Our client wanted to understand the market potential for its control systems in the non-grid…
Market Assessment of Building Systems Concepts
The Challenge: Our client, an industry leader in building systems, wanted to assess the market potential…
The Future Market For Second Mouse Companies
Will Chinese companies begin to evolve and be more like its Western competitors? Note: This article…
You Might Be A Real Chinese Company…
We have recently written that at the top of U.S. firms’ agendas must be bringing some…
Second Mouse Opportunities For Distributors
We have used the saying “The second mouse gets the cheese” as an analogy for what…
Second Mouse Tales From China
While new global market participants are emerging from several countries, the Chinese are our primary example…
Entering the Agriculture Equipment Market in China
Challenge: Blue Canyon’s client wanted a plan for successful entry into China’s agricultural and construction equipment…
Building A Bric Growth Strategy
The Challenge: Our chemical manufacturing client primarily operated in a mature, developed world marketplace and needed…
Learning from the Fast Learners
In previous articles[1], we’ve written about the emerging competitors from China, firms that are beginning to…
We Aren’t The Champions: Achieving Success As A Second Mouse
When, if ever, will the Chinese competitors graduate from being ‘fast followers’ to become true innovators?…