Corporate & Business Unit Strategy
Digital Solutions are Sweeping through the Cleaning Industry: Applying Lessons Learned to Your Industry
Across many industries, manufacturers and distributors are seeking approaches to create successful digital strategies. The cleaning…
Asking Good Questions Leads to Having Best-in-Class Customers
In a workshop with a client’s supply chain executives, we were discussing the attributes of a…
A Fortune 50 Global Company Evaluates its Future Portfolio in Evolving Automotive Industry
Challenge: A global company with expertise in engineering materials was going through major spin-off and restructuring….
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….
Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains
As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions…
Shaping the Perspective of Your Customer’s Experience
Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to…
5 Key Themes in B2B eCommerce
Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)…
How to Succeed with Chinese B2B Customers Today
A number of our business-to-business (B2B) clients are now needing to take a long-term look at…
Services Company Takes Strategic Approach to Reacquire Franchises to Accelerate Growth
Challenge: In order to accelerate growth, a US based service company made the strategic decision to…
Unlearning Untruths: Finding New Ways to Drive Profitable Growth
The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike…
New Strategies for the New China
Business executives are now being forced to look at long-term operations in China with fresh eyes….
The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2
In Pt. 1 of this series, we introduced a business executive who reached out to Blue…
The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1
After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…
The 4 Major Roadblocks of Digital Transformation in Industrials/ Manufacturing
Most business-to-business (B2B) manufacturing leaders understand the importance of digital transformation. They’re open to exploring how…
Business Services: Building Successful B2B Customer Relationships
As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There…
Global Company Expects Incremental Gross Margin Gains of $10-$20MM Annually with Go-to-Market Strategy
Challenge: A global company with expertise in the supply and management of specialty chemicals and gases…
How to Define an Industrial Internet of Things (IIoT) Strategy
Industrial Internet of Things (IIoT), the fascinating vision of a world in which all manner of…
Evolve Your Brand Architecture
Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…
Understanding Your Place in the Industrial Internet of Things (IIoT) Supply Network
The Internet of Things (IoT)—that fascinating vision of a world in which all manner of devices,…
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…
Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer
An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…
B2B Business Services: Mapping the Customer Chain
In the B2B business services world, change is common. Markets experience change in the form of…
Hitting the Wall in China, Pt. 2
In Pt. 1 of this series, we offered one explanation for reaching an underwhelming market share…
Incorporating Blue Canyon’s Growth Lessons into B2B Business Services
We have written extensively on the strategic challenge of identifying and taking advantage of new growth…
Hitting the Wall in China, Pt. 1
For decades, U.S. companies—like those Blue Canyon advises—have lamented the fact that China’s B2B customers don’t…
The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
3 Essential Elements to a Successful M&A Strategy, Pt. 2
In Pt. 1 of this series, we detailed the first of three key elements that needs…