Corporate & Business Unit Strategy
The Ripple Effect of eCommerce Across B2B Industries
The topic of eCommerce may seem like old news, and if one were talking in generalities…
Why Aftermarket Services Shouldn’t Be an Afterthought
In the business-to-business world, there are many different models for providing post-sales support known as aftermarket…
Why Aftermarket Services Shouldn't be an Afterthought
In the business-to-business world, there are many different models for providing post-sales support known as aftermarket…
eCommerce in Business-to-Business Markets: Value Creation and Market Disruption in the United States and China
Albeit eCommerce has been a topic of discussion for many years, this channel has recently begun…
Showing Symptoms of Strategic Issues? Call the Doctor!
Imagine two identical doctors. Both are seasoned professionals with many years of experience. However, one doctor…
China Devalues: What Does It Mean?
China let the value of the yuan decline sharply for several days in a row and…
What’s the Status of the Chinese Economy?
The past two months have been an interesting time in China. The stock market’s gyrations made…
What's the Status of the Chinese Economy?
The past two months have been an interesting time in China. The stock market’s gyrations made…
Elevating Customer Focus – More Difficult Than You Think
Typical strategies built around product/service and cost are no longer enough on their own for organizations…
How to Address New Products and Technologies That Threaten To Disrupt Your Business
In a recent issue of Fortune magazine, an article “The War on Big Food” highlighted how…
In-depth Market Assessment Identifies Incremental $540M in Available Market and Accelerated Growth
The Challenge: A provider of complex sheet metal assemblies needed to develop a more focused growth strategy…
Adjacent Markets Growth Strategy for a Supplier of Equipment to the Electric Utility Industry
The Challenge: Blue Canyon’s client recognized that to achieve its growth goals it would need to look…
Global Provider of IT Infrastructure Solutions Accelerates Capture of Market Share and Sales Growth Beyond Plan
The Challenge: A global provider of IT infrastructure solutions needed to better understand the opportunity for its…
Growth Strategy: Steps to a Structured Decision
Business-to-business (B2B) companies are frequently pressured to identify the next business or market in which they can succeed…
Manufacturer Recognizes Value in Technology to Drive New Business Model
The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties,…
Growth Strategy for Premium Switchgear Manufacturer Provides Strategic Direction and Sound Business Planning
The Challenge: A manufacturer of premium medium voltage switchgear needed to align stakeholders and present its Board…
How to Develop an Effective B2B Brand Strategy
Effective brand strategy is critical for business success. Companies in the B2C world make this abundantly…
Security Solutions Provider Adopts Channel Strategy to Grow in the Aftermarket
The Challenge: A leading security solutions provider had high market share in new construction, but was struggling…
Security Solutions Provider Gains Better Position in the Aftermarket
The Challenge: A leading security products and solutions provider had previously engaged Blue Canyon to build an…
Ingredient Supplier Makes Cultural Shift to Become More Customer Focused
The Challenge: A leading supplier in the food and beverage industry was looking to create a more…
Appliance Manufacturer Overcomes Channel Disruption with Strategic Account
Challenge: An appliance manufacturer faced disruption in its retail channel at the same time one of its…
Leading Global Manufacturer Looks to Increase U.S. Market Share in Outdoor Power Equipment Aftermarket
The Challenge: A worldwide leading manufacturer of premium engine devices was interested in increasing market share…
Growth Strategy for a Leading Process Automation Technology Provider
The Challenge: A leading process automation technology provider needed to decide if it made strategic sense to add…
Tap Into Your Aftermarket’s Growth Potential
For certain organizations the aftermarket[1] can be an afterthought, with many companies choosing to invest their…
Tap Into Your Aftermarket's Growth Potential
For certain organizations the aftermarket[1] can be an afterthought, with many companies choosing to invest their…
Serving Customers in Emerging Markets: The Good, The Bad, and The Unknown
The opportunities and challenges of serving major customers in emerging markets was my presentation topic at…
Analyzing Customer Chains to Open New Opportunities: Moving the Needle
Finding new growth or expansion opportunities can feel like looking for a needle in a haystack….
Unlocking the Power of Data Analytics
ISBM’s[1] Winter Meeting was all around Analysis, Analytics, and Answers. Charlie Peters, Senior Executive Vice President of…
How to Measure Customer Focus
Business-to-business (B2B) organizations are increasingly seeing the benefits of becoming more customer-focused and its resulting positive…
The Case for Organic Growth
With U.S. companies having a lot of cash on the balance sheets and financing availability, the…