Pricing
How to Fight Off Fast-to-Market Low-Cost Competitors
It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…
Do You Need to Transform Your Business Model?
When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…
Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy
Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing…
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….
Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains
As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions…
Medical Supplies Company Introduces Higher Value Offerings through Segmentation and Pricing Strategy
Challenge: A global medical supplies company was seeking to obtain sustainable bottom line growth by changing…
Is Price Conflict Disrupting Your Strategic Account Relationships?
Imagine that your company has put in place a bold new plan for growth. The plan…
How to Create Positive Pricing Experiences
Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…
How to Utilize Non-Price Levers to Resolve Price Conflict
In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a…
The 4 Sources of Price Conflict
Your company has put in place a bold new plan for growth. The plan involves opening…
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…
Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer
An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…
The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
Combating Downward Pricing Pressures with a Value-Based Approach
Challenge: A Tier 1 Automotive Supplier has historically enjoyed premium pricing for its products, but in…
Creating Success Stories from the Internet of Things
It’s rare that a day goes by without seeing an article in the business press about…
Creating and Capturing More Value
With greater focus on product innovation today, business-to-business (B2B) executives are creating more value for their…
Driving Growth through Monetization
To remain relevant among customers and to secure a leading position among competitors, business-to-business (B2B) companies…
Back to Basics: Lessons Learned from Q1
After a rocky start the first week of the year, Q1 continued with falling oil prices,…
Three Reoccurring Principles for Pricing Strategies
Regardless of the state of the economy during a business cycle, pricing strategies are a challenge…
A Supplier to the Automotive Industry Employs a Value-Based Pricing Model to Grow its Global Position
The Challenge: A leading supplier to the automotive industry needed to grow its global position in…
Medical Diagnostic Technology Supplier Adopts Value-Based Pricing Strategy for New Product
The Challenge: An innovative molecular diagnostic technology supplier was preparing to launch a new product and…
How Much Will Your Customers Pay?
In today’s two percent economy, business-to-business companies are challenged to grow. As such, many of these…
How Can Customer Insights Ignite Growth?
Conversations with marketplace representatives bring current problems to light. These same conversations, however, also are the sparks…
How Much Will Your Customers Pay? And How Can You Capture This Value?
Two common, high-level questions we often receive from clients around pricing are: How much will our…
Three Approaches to Overcome Adoption Barriers
Suppliers often face high adoption barriers as more complex, critical equipment (such as transfer switches, generators…
Global Healthcare Product Manufacturer Maximizes Profitability with New Strategic Pricing Tool
The Challenge: A global in vitro diagnostic solution provider needed help assessing its current pricing strategy…
Don’t Fly by the Seat of Your Pants: Lessons from Airline Pricing Strategies
Airline carriers have primarily functioned on hub-and-spoke networks since industry-wide deregulation in 1978. The approach vastly…
Early Pricing Conflict Warning Signs
In our previous blog post, we discussed three common underlying causes of pricing conundrums along the…