Pricing

Position businesses for profitable growth

How to Navigate 2022 and Beyond: Anticipate. Adapt. Accelerate – Revisited

Sun Tzu once wrote, “In the midst of chaos, there is also opportunity.” As the pandemic-disrupted…

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B2B Pricing in a Changed Economic Environment

Price Volatility – Supply Shocks and Demand Shocks Many demand patterns have shifted since the upheaval…

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How to Fight Off Fast-to-Market Low-Cost Competitors

How to Fight Off Fast-to-Market Low-Cost Competitors

It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…

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Old Way New Way

Do You Need to Transform Your Business Model?

When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…

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Effective Pricing Improvement Strategy to Accelerate Growth

Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy

Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing…

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Customizing Your Branding and Pricing Strategies to the Needs of Your Customers

Customizing Your Branding & Pricing Strategies to the Needs of Your Customers

Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….

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B2B Brand Strategy

Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains

As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions…

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Medical Supplies Company

Medical Supplies Company Introduces Higher Value Offerings through Segmentation and Pricing Strategy

Challenge: A global medical supplies company was seeking to obtain sustainable bottom line growth by changing…

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Price Conflict Strategic Account Relationships

Is Price Conflict Disrupting Your Strategic Account Relationships?

Imagine that your company has put in place a bold new plan for growth. The plan…

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Positive Pricing Customer Experience

How to Create Positive Pricing Experiences

Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…

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Non-Price Levers

How to Utilize Non-Price Levers to Resolve Price Conflict

In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a…

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The 4 Sources of Price Conflict

The 4 Sources of Price Conflict

Your company has put in place a bold new plan for growth. The plan involves opening…

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Commercializing Your IoT Offering

Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address

In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…

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Digital Transformation IoT

Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer

An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…

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Internet of Things (IoT) Monetization Commercialization

The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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The Impact of Internet of Things (IoT) on Manufacturing IoT Acceleration and Key Challenges to Address, Pt. 2

The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Internet of Things IoT Strategy

The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Combating Downward Pricing Pressures with a Value-Based Approach

Challenge: A Tier 1 Automotive Supplier has historically enjoyed premium pricing for its products, but in…

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Internet of Things

Creating Success Stories from the Internet of Things

It’s rare that a day goes by without seeing an article in the business press about…

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Monetization Models

Creating and Capturing More Value

With greater focus on product innovation today, business-to-business (B2B) executives are creating more value for their…

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Road

Driving Growth through Monetization

To remain relevant among customers and to secure a leading position among competitors, business-to-business (B2B) companies…

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Corporate Strategies

Back to Basics: Lessons Learned from Q1

After a rocky start the first week of the year, Q1 continued with falling oil prices,…

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Pricing Strategies

Three Reoccurring Principles for Pricing Strategies

Regardless of the state of the economy during a business cycle, pricing strategies are a challenge…

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A Supplier to the Automotive Industry Employs a Value-Based Pricing Model to Grow its Global Position

The Challenge: A leading supplier to the automotive industry needed to grow its global position in…

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Medical Diagnostic Technology Supplier Adopts Value-Based Pricing Strategy for New Product

The Challenge: An innovative molecular diagnostic technology supplier was preparing to launch a new product and…

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Pricing Strategies

How Much Will Your Customers Pay?

In today’s two percent economy, business-to-business companies are challenged to grow. As such, many of these…

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Customer Insights

How Can Customer Insights Ignite Growth?

Conversations with marketplace representatives bring current problems to light. These same conversations, however, also are the sparks…

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Credit Card Payment

How Much Will Your Customers Pay? And How Can You Capture This Value?

Two common, high-level questions we often receive from clients around pricing are: How much will our…

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3 Approaches to Overcome Adoption Barriers

Three Approaches to Overcome Adoption Barriers

Suppliers often face high adoption barriers as more complex, critical equipment (such as transfer switches, generators…

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Global Healthcare Product Manufacturer Maximizes Profitability with New Strategic Pricing Tool

The Challenge: A global in vitro diagnostic solution provider needed help assessing its current pricing strategy…

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