Case Studies
Developing a Brand Positioning for A Large Equipment Manufacturer
The Challenge: A manufacturer of heavy duty equipment was looking to unify its business, and better…
Identifying Acquisition Opportunities For Growth In China
The Challenge: Our client had a limited footprint in China and was looking to expand its…
Expanding The Market For High Tech Devices
The Challenge: Our client acquired a company that manufactured an extremely expensive, high tech piece of…
Entering the Agriculture Equipment Market in China
Challenge: Blue Canyon’s client wanted a plan for successful entry into China’s agricultural and construction equipment…
Building A Bric Growth Strategy
The Challenge: Our chemical manufacturing client primarily operated in a mature, developed world marketplace and needed…
Develop a Proactive Major Customer Relationship
The Challenge: Our client serves a fast-paced industry with short product cycles and rapid innovation. Its…
Build Competencies for Success with Major Customers
The Challenge: As a major supplier to the automotive industry, our client produces several key vehicle…
Collaborate with Customers on Value Creation
The Challenge: Our clients annual sales volume and business is heavily concentrated with a small number…
Understand Pricing Realities Across Market Segments
The Challenge: Our client manufactures and sells products that are incorporated into various types of equipment…
Respond to the Competition
The Challenge: Our client’s business involves competing for long-term contracts under which they would operate for…
Manage Channel Conflict
The Challenge: As a major supplier to the construction environment, our client’s products are visible across…
Develop the Right Channel Relationships
The Challenge: A major supplier to the automotive market provides original parts and accessories for automakers…
Translate Business Strategy into Channel Strategy
The Challenge: Our client, a manufacturer of a key ingredient used in modern industrial machinery, plays…
Offering New Products and Services
The Challenge: Our client, a major provider of high-technology equipment to the health care market, was…
Building a Presence in Nearby Markets
The Challenge: Our client had achieved considerable success in the automotive market, with a solid presence…
Capturing The China Market
The Challenge: A large supplier for the electronics industry was targeting the China market. This company…
Global Automotive Markets
The Challenge: A major Tier 1 supplier to the automotive industry had seen declining growth and…
Market Entry For Vehicle Aftermarket
The Challenge: A large global automotive parts manufacturer wanted to identify its opportunities in one fast-growing…
Managing Channel Relationships
The Challenge: A $10 billion manufacturer of a key building system was faced with increasing channel…
European Expansion
The Challenge: A leading U.S. manufacturer of commercial engines was facing increased competition from local European…
Product Planning For Medical Device Company
The Challenge: A healthcare product manufacturer was experiencing decreasing sales of its flagship equipment product line…
Strategic Account Selection & Implementation Of Strategic Account Plans
The Challenge: A global engine manufacturer had created a new division to capture certain important commercial…
Strategic Account Selection & Implementation Of Strategic Account Plans
The Challenge: A global engine manufacturer had created a new division to capture certain important commercial…
New Service Exploration For Industrial Products Distributor
The Challenge: A $5 billion industrial products distributor was charged with developing new, value-added services with…
Channel Conflict With National Foodservice Provider
The Challenge: A leading national foodservice supplier had lost market share due to consolidation and resulting…
Meet Major Customer Requirements
The Challenge: Our client supplies a major technological component to its largest customer in a relationship…
Solving the Vicious Cycle of Price-Based Competition
The Challenge: A $30 billion manufacturer of components, systems, and electronics was facing increased pricing pressure…
Acquisition Targets for a Building Products Equipment Manufacturer
The Challenge: A leading equipment manufacturer with a strong market share in its core products and…
Entering New Geographic Markets
The Challenge: Our client was fully aware of the fast pace economic growth in China as…
Growth Strategy for a Vehicle Manufacturer
The Challenge: A leading manufacturer of commercial vehicles was facing increased competition and pricing pressures from…