Case Studies

Developing a Brand Positioning for A Large Equipment Manufacturer

The Challenge: A manufacturer of heavy duty equipment was looking to unify its business, and better…

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Identifying Acquisition Opportunities For Growth In China

The Challenge: Our client had a limited footprint in China and was looking to expand its…

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Expanding The Market For High Tech Devices

The Challenge: Our client acquired a company that manufactured an extremely expensive, high tech piece of…

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Entering the Agriculture Equipment Market in China

Challenge: Blue Canyon’s client wanted a plan for successful entry into China’s agricultural and construction equipment…

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Building A Bric Growth Strategy

The Challenge: Our chemical manufacturing client primarily operated in a mature, developed world marketplace and needed…

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Develop a Proactive Major Customer Relationship

The Challenge: Our client serves a fast-paced industry with short product cycles and rapid innovation. Its…

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Build Competencies for Success with Major Customers

The Challenge: As a major supplier to the automotive industry, our client produces several key vehicle…

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Collaborate with Customers on Value Creation

The Challenge: Our clients annual sales volume and business is heavily concentrated with a small number…

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Understand Pricing Realities Across Market Segments

The Challenge: Our client manufactures and sells products that are incorporated into various types of equipment…

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Respond to the Competition

The Challenge: Our client’s business involves competing for long-term contracts under which they would operate for…

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Manage Channel Conflict

The Challenge: As a major supplier to the construction environment, our client’s products are visible across…

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Develop the Right Channel Relationships

The Challenge: A major supplier to the automotive market provides original parts and accessories for automakers…

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Translate Business Strategy into Channel Strategy

The Challenge: Our client, a manufacturer of a key ingredient used in modern industrial machinery, plays…

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Offering New Products and Services

The Challenge: Our client, a major provider of high-technology equipment to the health care market, was…

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Building a Presence in Nearby Markets

The Challenge: Our client had achieved considerable success in the automotive market, with a solid presence…

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Capturing The China Market

The Challenge: A large supplier for the electronics industry was targeting the China market. This company…

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Global Automotive Markets

The Challenge: A major Tier 1 supplier to the automotive industry had seen declining growth and…

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Market Entry For Vehicle Aftermarket

The Challenge: A large global automotive parts manufacturer wanted to identify its opportunities in one fast-growing…

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Managing Channel Relationships

The Challenge: A $10 billion manufacturer of a key building system was faced with increasing channel…

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European Expansion

The Challenge: A leading U.S. manufacturer of commercial engines was facing increased competition from local European…

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Product Planning For Medical Device Company

The Challenge: A healthcare product manufacturer was experiencing decreasing sales of its flagship equipment product line…

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Strategic Account Selection & Implementation Of Strategic Account Plans

The Challenge: A global engine manufacturer had created a new division to capture certain important commercial…

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Strategic Account Selection & Implementation Of Strategic Account Plans

The Challenge: A global engine manufacturer had created a new division to capture certain important commercial…

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New Service Exploration For Industrial Products Distributor

The Challenge: A $5 billion industrial products distributor was charged with developing new, value-added services with…

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Channel Conflict With National Foodservice Provider

The Challenge: A leading national foodservice supplier had lost market share due to consolidation and resulting…

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Meet Major Customer Requirements

The Challenge: Our client supplies a major technological component to its largest customer in a relationship…

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Solving the Vicious Cycle of Price-Based Competition

The Challenge: A $30 billion manufacturer of components, systems, and electronics was facing increased pricing pressure…

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Acquisition Targets for a Building Products Equipment Manufacturer

The Challenge: A leading equipment manufacturer with a strong market share in its core products and…

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Entering New Geographic Markets

The Challenge: Our client was fully aware of the fast pace economic growth in China as…

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Growth Strategy for a Vehicle Manufacturer

The Challenge: A leading manufacturer of commercial vehicles was facing increased competition and pricing pressures from…

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