Customer-Focus
3 Goals to Successfully Listen to the Marketplace
At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops…
How to Get Extraordinary Customer Insights
What is good insight from a B2B customer and how do you get it? Voice of Customer…
Asking Good Questions Leads to Having Best-in-Class Customers
In a workshop with a client’s supply chain executives, we were discussing the attributes of a…
Shaping the Perspective of Your Customer’s Experience
Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to…
The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2
In Pt. 1 of this series, we introduced a business executive who reached out to Blue…
The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1
After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…
Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer
An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…
The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
Customer Experience: Coming Full Circle (Pt. 3)
Note: This article is part three of the series. The first article is “Customer Experience: Every…
Customer Experience: The Role of Company Culture (Pt. 2)
Note: This article is part two of the series. The first article is “Customer Experience: Every…
Customer Experience: Every Employee, Every Interaction, Every Day (Pt. 1)
Every business owner dreads it: getting an earful from a customer about a less-than-pleasant experience. As…
Creating Success Stories from the Internet of Things
It’s rare that a day goes by without seeing an article in the business press about…
Four Pillars of Customer Focus
We operate in a fast-paced world where change seems to be a daily occurrence and competitors…
Does Customer Centricity Pay Off? An Assessment of the Benefits of Customer Centricity in B2B Organizations
Customer centricity has become a popular initiative implemented by B2B organizations, but few resources are available…
Drive Productivity to Create Value for Your Customers
We help business-to-business (B2B) suppliers create value for their customers (and their customer’s customers) while capturing…
Driving Growth through Monetization
To remain relevant among customers and to secure a leading position among competitors, business-to-business (B2B) companies…
Growth Strategy Identifies a Nearly $400MM Market Opportunity for Food & Beverage Packaging Supplier
Challenge: A leading private equity firm engaged Blue Canyon Partners to develop an aggressive growth strategy…
Driving Profitable Growth in Existing and Adjacent Markets for Leading Electronics Manufacturer
The Challenge: A premium audio visual (A/V) electronics manufacturer needed to develop and present to its…
Do you Have a Disconnect with Your Customers? Reclaim Your Value Proposition
There are instances where an organization doesn’t need to create an innovative, new offer. Rather a prime…
The Ripple Effect of eCommerce Across B2B Industries
The topic of eCommerce may seem like old news, and if one were talking in generalities…
Why Aftermarket Services Shouldn’t Be an Afterthought
In the business-to-business world, there are many different models for providing post-sales support known as aftermarket…
Why Aftermarket Services Shouldn't be an Afterthought
In the business-to-business world, there are many different models for providing post-sales support known as aftermarket…
Showing Symptoms of Strategic Issues? Call the Doctor!
Imagine two identical doctors. Both are seasoned professionals with many years of experience. However, one doctor…
Elevating Customer Focus – More Difficult Than You Think
Typical strategies built around product/service and cost are no longer enough on their own for organizations…
How to Address New Products and Technologies That Threaten To Disrupt Your Business
In a recent issue of Fortune magazine, an article “The War on Big Food” highlighted how…
In-depth Market Assessment Identifies Incremental $540M in Available Market and Accelerated Growth
The Challenge: A provider of complex sheet metal assemblies needed to develop a more focused growth strategy…