Customer-Focus

Listen to the Marketplace

3 Goals to Successfully Listen to the Marketplace

At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops…

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Customer Insights

How to Get Extraordinary Customer Insights

What is good insight from a B2B customer and how do you get it? Voice of Customer…

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Good Questions Best-in-Class Customers

Asking Good Questions Leads to Having Best-in-Class Customers

In a workshop with a client’s supply chain executives, we were discussing the attributes of a…

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Customer Experience

Shaping the Perspective of Your Customer’s Experience

Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to…

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Capturing Value through Innovation Unsophisticated Customers

The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2

In Pt. 1 of this series, we introduced a business executive who reached out to Blue…

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Capturing Value through Innovation

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…

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Commercializing Your IoT Offering

Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address

In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…

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Digital Transformation IoT

Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer

An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…

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Internet of Things (IoT) Monetization Commercialization

The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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The Impact of Internet of Things (IoT) on Manufacturing IoT Acceleration and Key Challenges to Address, Pt. 2

The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Internet of Things IoT Strategy

The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Customer Experience

Customer Experience: Coming Full Circle (Pt. 3)

Note: This article is part three of the series. The first article is “Customer Experience: Every…

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Customer Experience

Customer Experience: The Role of Company Culture (Pt. 2)

Note: This article is part two of the series. The first article is “Customer Experience: Every…

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Customer Experience

Customer Experience: Every Employee, Every Interaction, Every Day (Pt. 1)

Every business owner dreads it: getting an earful from a customer about a less-than-pleasant experience. As…

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Business-to-Business eCommerce: A Call to Action

When we discussed the state of eCommerce in business-to-business (B2B) markets a year ago, we noted…

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Internet of Things

Creating Success Stories from the Internet of Things

It’s rare that a day goes by without seeing an article in the business press about…

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Four Pillars of Customer Focus

Four Pillars of Customer Focus

We operate in a fast-paced world where change seems to be a daily occurrence and competitors…

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Does Customer Centricity Pay Off? An Assessment of the Benefits of Customer Centricity in B2B Organizations

Customer centricity has become a popular initiative implemented by B2B organizations, but few resources are available…

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Create Value to Drive Productivity

Drive Productivity to Create Value for Your Customers

We help business-to-business (B2B) suppliers create value for their customers (and their customer’s customers) while capturing…

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Road

Driving Growth through Monetization

To remain relevant among customers and to secure a leading position among competitors, business-to-business (B2B) companies…

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Driving Profitable Growth in Existing and Adjacent Markets for Leading Electronics Manufacturer

The Challenge: A premium audio visual (A/V) electronics manufacturer needed to develop and present to its…

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Value Proposition

Do you Have a Disconnect with Your Customers? Reclaim Your Value Proposition

There are instances where an organization doesn’t need to create an innovative, new offer. Rather a prime…

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eCommerce

The Ripple Effect of eCommerce Across B2B Industries

The topic of eCommerce may seem like old news, and if one were talking in generalities…

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Aftermarket Services

Why Aftermarket Services Shouldn't be an Afterthought

In the business-to-business world, there are many different models for providing post-sales support known as aftermarket…

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Aftermarket Services

Why Aftermarket Services Shouldn’t Be an Afterthought

In the business-to-business world, there are many different models for providing post-sales support known as aftermarket…

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Strategic Issues

Showing Symptoms of Strategic Issues? Call the Doctor!

Imagine two identical doctors. Both are seasoned professionals with many years of experience. However, one doctor…

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Customer Focus

Elevating Customer Focus – More Difficult Than You Think

Typical strategies built around product/service and cost are no longer enough on their own for organizations…

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Disruption

How to Address New Products and Technologies That Threaten To Disrupt Your Business

In a recent issue of Fortune magazine, an article “The War on Big Food” highlighted how…

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In-depth Market Assessment Identifies Incremental $540M in Available Market and Accelerated Growth

The Challenge: A provider of complex sheet metal assemblies needed to develop a more focused growth strategy…

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