Corporate & Business Unit Strategy
Tread Carefully Before Pursuing an Adjacent Market
Expansion into adjacent markets can be an effective method for achieving growth, but it is often…
Is it Time to Rethink Segmentation?
Knowing your market is fundamental to developing a growth strategy. Knowing the different customers that make…
With the Market Returning, How Do You Ensure You Get Your Share?
While the U.S. economy is growing in a lower gear, it is important for U.S business-to-business companies…
Becoming More Customer-centric
For business-to-consumer (B2C) companies, customer-centric thinking is the norm. Because B2C companies know that impulse and…
Is Loss of Trust Creating Business Opportunities in China?
Trust is a headline issue in China. The most dramatic examples of unsafe products—tainted baby formula, dangerous…
Global Automotive Supplier Realizes Greater Market Share Potential
The Challenge: A leading global supplier of automotive interiors engaged Blue Canyon to develop measurement frameworks to…
Five Trends to Track in 2015 (and What C-level Executives Need to Know)
If you’re like most business executives, by now you’ve probably seen your fair share of 2015…
Wastewater Supplier Targets $100M Adjacent Market Opportunity
Challenge: An operating company of a Midwest private equity firm that was a leading supplier in…
Using Strategic Fit to Identify Adjacent Market Opportunities: A Case Study
For companies that have found success in specific ventures, it may be difficult to identify “what’s…
Anticipating the Future is Key to Thinking through Strategy
The non-recovery, recovery across the world has been a challenge. The consensus in the United States…
Beyond Familiar and Emerging Markets: Are Frontier Markets Right for Your Growth Strategy?
Since the Great Recession, dramatic changes have occurred in centers of growth around the world. As…
Where Are Future Centers of Growth? Familiar, Emerging, or Frontier
As we near the end of 2014, growth remains elusive for many American companies. The World…
How Customer Experience can Inform Value-Based Pricing
For business-to-business companies that struggle to determine the value their product brings to customers and hence…
Why Segmentation Should Matter to High-Tech Suppliers
In today’s hyper-competitive market where technological solutions seem to advance at the speed of light, high-tech…
Measuring the Market: The Foundation of a Strong Growth Strategy
Blue Canyon frequently addresses a number of growth topics, ranging from channel strategies to pricing. One…
Three Building Blocks for Solid Growth Strategy
Are you confused by or unaware of the size of your available market? Are you seeing…
Pathways to Profitable Growth in China
It has become almost a daily occurrence to see a news headline on China’s economy since…
Customer Chains: The Key to Unlocking New Opportunities
Customer chains are a straightforward construct that many organizations could benefit from if managed and understood…
Converting Customer Challenges into Solutions
In business-to-business (B2B) markets, customer loyalty can accelerate growth and create a competitive advantage. But, loyalty…
China: The Bad News and The Good News
Spanning over two decades of 10 percent annual economic growth in China, we frequently heard reports…
A Strategy Diagnostic: How to Optimize the Success of Your Go-to-Market and Get-to-Market Efforts
When it comes to devising and implementing a business growth strategy, those responsible for strategic planning,…
Creating New Data-Driven Business Models for Profitable Growth
Over the past several years, business-to-business companies have recognized that Big Data should be managed and…
Adjacent Markets: Choose Your Battles Wisely
Adjacent markets represent attractive growth opportunities for many businesses, but there are many adjacent markets from…
Growth Choices: Which Business Units Offer the Greatest Potential?
The lyrics to The Gambler focus on choices: “Know when to hold ’em, know when to…
Houston We’ve Got a Problem
The phrase used as the title to this article, taken from the communication by the crew…
Simple Answers and Hard Tasks
Former President Ronald Reagan once said, “There are no easy answers, but there are simple answers.”…
Newton Was the One Who Asked 'Why?'
I recently had the opportunity to work with a client that had decided to implement a…
Sometimes, What You See Is NOT What You Get
In an earlier article on the challenges of managing changes to a firm’s business model, I…
Thinking About China’s Global 500
How China has combined socialism and market forces is seen vividly in the Global 500 list….
Pay Attention to Your Premarket
A number of years ago, I worked with an automotive parts manufacturer, in the division that…