Corporate & Business Unit Strategy
Planning Change and Leading Change
A senior human resources executive in a large manufacturing firm recently made the following comment at…
Three Essential Growth-Planning Targets for 2013
Make sure your customer is the right ‘fit’ and look beyond mature markets to boost sales…
Manufacturing’s Future in the US
The U.S. is still a market of consequence for the world’s manufacturing companies. What remains uncertain…
China Takes on the Global 500
Fortune just released the list of the 500 largest firms in the world.[1] To us the…
You Thought Globalization Was Hard? It’s Getting Harder.
In an earlier research project on the challenges of making changes to a firm’s business model,…
The Leadership Challenge in Becoming Customer-Facing
The April 26, 2012 issue of Industry Week featured an article titled New Celanese Chief Pushes…
The Challenges of Surrounding Products with Services
Recently, I had the opportunity to work with a manufacturing client that was part of a…
Assessing Market Opportunities for a New Technology
The Challenge: Our client acquired a specialized firm with the belief that its product, a unique…
European Telecommunications Market Evaluation
The Challenge: Our client was contemplating an acquisition in the European telecom market and was interested…
Taking Dashboards out of Wonderland
“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just…
Pinpointing Growth Opportunities for An Agriculture Equipment Manufacturer
Challenge: An agricultural equipment manufacturer wanted to understand why it was seeing a slipping market share…
A High-Tech Healthcare Equipment Supplier Looks to Counter Competition by Offering Solutions
The Challenge: Our client, a major provider of high-technology equipment to the healthcare market, was experiencing…
A Healthcare Equipment Manufacturer Explores Potential Integrated Solutions Offerings
The Challenge: Our client, a leading manufacturer of hospital workstation equipment was aiming to define its…
A Controls Manufacturer Seeks to Understand Energy Industry Opportunities in Emerging Markets
Challenge: Our client wanted to understand the market potential for its control systems in the non-grid…
Market Exploration of Wind Power Market
The Challenge: Our client was looking to grow its business in the wind power market. Blue…
Growing a Newly Acquired Business
The Challenge: A private equity owner of an electrical manufacturer sought to determine the best market…
Brand Strategy for Supplier of Electrical Components
The Challenge: Our client, a supplier of electrical components marketed through numerous product brands, was looking…
Defining Market Structure and Opportunities for Value Creation for Utility Equipment Supplier
The Challenge: Our client, a supplier of switch equipment to the utility industry, was interested in…
Acquisition Target Fit Assessment in the Commercial Vehicle Aftermarket
The Challenge: Our client, a provider of aftermarket products for trucks and automobiles, had a high…
Uncovering Growth Opportunities in the Heavy-Duty Vehicle Market
The Challenge: Our client had historically grown successfully in the heavy-duty vehicle equipment market, but had…
Opportunities and Threats Analysis for a Supplier of Components to the Refrigerated Transportation Industry
The Challenge: Our client, a global manufacturer of refrigeration solutions, was looking to better understand the technology…
Building Systems Manufacturer Explores Strategies for Growth in China
The Challenge: Blue Canyon’s client was a major participant in China’s building control market, but felt…
Market Assessment of Building Systems Concepts
The Challenge: Our client, an industry leader in building systems, wanted to assess the market potential…
An Agriculture and Road Building Machinery Manufacturer enters the China Market
The Challenge: Our client, a leading international machine building company, was seeking a way to successfully enter…
The Future Market For Second Mouse Companies
Will Chinese companies begin to evolve and be more like its Western competitors? Note: This article…
Posing Provocative Questions
Bono, U2’s lead vocalist, once observed “We thought that we had the answers, it was the…
Ten Key Roles of a B2B Corporate Marketing Function
Several months ago a senior marketing executive from a global business-to-business corporation shared the following experience:…
Developing a Brand Positioning for A Large Equipment Manufacturer
The Challenge: A manufacturer of heavy duty equipment was looking to unify its business, and better…
There Is Money to Be Made in Mice
In a recent meeting with one of the partners in a venture capital firm, he cited…
Finding Growth Opportunities During Lackluster Times
Whether or not businesses anticipate lackluster earnings results during the first half of the year, the…